Your Guide to a Sustainable Valentine’s Day

Valentine’s Day is all about love, but it often comes with waste and carbon emissions. If you’re looking for ways to celebrate sustainably, you’re in the right place! A 2024 survey by YouGov revealed that over one-third of Britons (36%) planned to celebrate the day, with younger generations (18-34) being the most likely to participate. Interestingly, 1 in 5 people prefer to celebrate at home, reducing travel-related emissions, while 27% opt for dining out. However, a significant portion of gifts still contribute to plastic waste and excess packaging.

But fear not, eco-conscious romantics! At Bywaters, we believe you can celebrate love without harming the planet. Here’s your ultimate guide to a romantic and sustainable Valentine’s Day in 2025.

Blooming Love Sustainably

Did you know that on Valentine’s Day alone, the UK imports over 570 tonnes of roses? Most arrive wrapped in single-use plastic, and the emissions from transportation contribute significantly to climate change.

How to celebrate sustainably:

• Opt for locally-grown flowers or potted plants instead of imported roses.
• Support florists who use biodegradable wrapping or offer bouquet collections without plastic.
• Repurpose flowers by composting them or drying them for long-lasting home decor.
• Consider alternative gifts such as flower subscriptions with British-grown blooms.

By making these small changes, you can reduce your carbon footprint while still embracing the beauty of nature.

Be creative

Nothing says “I love you” like a thoughtful, handmade gift! Here are some creative ways to express your love sustainably:

DIY Valentine’s Day Cards

Valentine’s Day is the second busiest day for sending cards, but millions end up in landfill. Many shop-bought cards are coated in plastic, glitter, or foil, making them non-recyclable.

Eco-friendly alternatives:

• Make your own card using recycled paper or plantable seed paper.
• Send a digital card or a heartfelt email to reduce paper waste.
• Get creative with handwritten notes on reusable materials like fabric or wood.

Sweet Treats & Sustainable Eats for Valentine’s Day

Instead of splurging at a fancy restaurant, why not cook a homemade meal with locally sourced ingredients?

Why it matters:

• Food waste is a huge issue — the UK discards 5 million tonnes of food annually.
• Cooking at home allows you to control portions, reduce packaging waste, and cut down on emissions from food transportation.

Sustainable dining options:

• Support zero-waste restaurants or those with sustainable sourcing policies.
• Plan meals ahead to minimise food waste.
• Choose plant-based options or sustainably sourced seafood and meats.
• Use leftovers creatively to avoid unnecessary waste (check out our guide on food waste reduction!).

Thoughtful Valentine’s Day Gift Ideas

Support businesses that champion sustainability

If you want to buy a gift, choose brands committed to ethical and eco-friendly practices.

• Look for gifts made from recycled materials.
• Opt for experiences over physical gifts (e.g., cooking classes, nature getaways, or concert tickets).
• Support zero-waste businesses like Silo, a London-based restaurant that pioneers sustainable dining.

Buy Second-Hand & Vintage

Second-Hand Gold: A Timeless & Valuable Choice

Gold is a material that never loses its value – on the contrary, it often appreciates over time. Buying second-hand gold jewellery is a sustainable and financially savvy choice, offering unique, timeless designs that may even increase in worth.

Experts suggest that with careful selection and realistic expectations, gold jewellery can be a worthwhile investment. Additionally, choosing recycled gold reduces the environmental impact of mining and conserves precious resources.

By gifting second-hand gold, you’re not only expressing love with a piece that lasts a lifetime but also making an eco-conscious and potentially profitable decision. Pre-loved gifts are stylish, unique, and sustainable. Shopping second-hand extends the lifecycle of products, reduces demand for new materials, and cuts down on waste.

• Browse second-hand bookstores for rare finds and classic love stories.
• Explore vintage shops for fashionable pre-loved clothing and accessories.
• Shop online at platforms like Luxe Collective for luxury resale items.

(Side note: If your relationship doesn’t go as planned, you can always resell your gift!)

The Most Sustainable Choice: Do nothing

It may sound radical, but skipping Valentine’s Day consumerism entirely is the most eco-friendly decision. Avoiding unnecessary purchases, waste, and emissions makes a big difference. Remember, “reduce” is at the top of the waste hierarchy!

Meaningful & Sustainable Valentine’s Day

At the heart of Valentine’s Day is spending quality time with your loved ones. This year, prioritise connection over consumption:

• Put away your phone and be present in the moment.
• Enjoy a technology-free evening filled with laughter and meaningful conversations.
• Show your appreciation with acts of kindness and shared experiences, rather than material things.

By making small, mindful choices, we can show love to both our partners and the planet. This Valentine’s Day, let’s celebrate in a way that is kind, romantic, and truly sustainable.

Happy Valentine’s Day from all of us at Bywaters!